FAQ

What is VERDURA Franchise?

Verdura restaurant is the successful result by Global Catering Services group to create a deep Mediterranean fusion cuisine embracing flavours from countries such as Greece, Italy, Turkey and the Levant (Lebanon and Syria).

Inspired by the Mediterranean unique nature of sun, sea, soil, structures and greens, the Verdura restaurant is a true reflection of the brand’s essence “naturally natural” that reconnect guests with the elements of nature. A comforting space where customers feel nestled within organic Mediterranean type trees and other greens of which in part are planted and grown organically at Verdura’s terrace.

The size of a typical VERDURA restaurant is between 300 Square Meters and 500 Square Meters VERDURA serves multicultural middle to high-end income customers with an average flow of 300 customers per day per restaurant.

How much does the Franchise Cost?

The initial investment for an individual unit ranges from USD 1,350,600 to USD 1,950,000 (USD 1,650,100 on average) this includes Franchise Fee, Training, 6 Months Rental, Working Capital and Others.

How much does the Franchise Fee Cost?

The initial franchise fee for an Individual franchise unit is USD 69,500.
The Area Development franchise fee payment schedule:

Event	Franchise Fee	Remarks
Upon signing	USD 111,100	Includes Franchise Fee for the 1st unit & 50% of next 2 units
Upon opening 2nd unit	USD 28,000	50% balance of the Franchise Fee
Upon opening 3rd unit	USD 28,000	50% balance of the Franchise Fee
TOTAL	USD 167,100

How much is the Fee for Continuing Support Services “Royalty Fee”?

The continuing services, or “royalty fee,” is 6% of your gross sales and is paid monthly. This fee entitles you to use VERDURA service mark, use of distinctive system, marketing assistance, ongoing business development and counseling, and other benefits that come with being a VERDURA franchisee.

Will I have an Exclusive Territory?

VERDURA grants an exclusive territory for a minimum of 3 units and agreed upon on a case-by-case basis.

What about Advertising?

VERDURA name and reputation is an important part of our business. You will spend at least 2% of your gross sales per month on local advertising. In addition, if we should establish fees for a Marketing Fund, you will be expected to make Marketing Fund contributions of up to 2% of your monthly gross sales.

How much Training is provided in VERDURA Franchise System?

Phase I — Training provided at a location designated by franchisor: VERDURA’s management will provide franchisees with approximately 7 to 10 days of initial training at headquarters or at a location designated by the VERDURA’s management, beginning approximately 6 to 9 weeks before the franchisee is scheduled to open for business. Phase I Instruction will pertain to administrative, operational, and sales/marketing matters; it will also include a liberal amount of on-the-job training. This training will be provided for the franchisee and up to Three (3) designated attendees.

Phase II — Training provided at the franchisee’s location: – On-site training typically takes place when the franchisee commences operations. Experienced trainers from VERDURA will provide on-site training for a period of up to 10 days to assist the franchisee in the commencement of operations.

What is the term of the VERDURA Franchise Agreement?

The initial term of the Franchise Agreement is 5 years from the date the Franchise Agreement is signed. The franchise is renewable for 4 additional terms of 5 years each, for a total of 25 years providing you have complied with the provisions of the Franchise Agreement.

What are the Support Programs provided by VERDURA Franchise?

In addition to field support, members of VERDURA’s organization should provide the services listed below:

Operational Support – VERDURA Management will provide ongoing training and support in many areas critical to the success of the franchisee’s business, including unit operations and maintenance, customer-service techniques, product ordering, suggested pricing guidelines, and administrative procedures.

Site Selection — Prior to approving a site for VERDURA outlet, the Management will provide franchisees with clear guidelines for a suitable location. VERDURA requires franchisees to follow these instructions to ensure that an appropriate site is located.

Marketing Support – VERDURA coordinates development of advertising materials and strategies for the benefit of all members of the franchise network. It also provides franchisees with consumer marketing plans and materials for use at the local or regional level, and retains the right to approve all local advertising materials that the franchisee chooses to develop.

Purchasing – VERDURA Management or its affiliate will negotiate quantity discounts on behalf of all of its members, passing some or all of these savings on to the franchisees.

Accounting/Audit/Legal — Reporting directly to administration, this department is responsible for the financial and legal oversight of franchisees.

Internal Support — The functional areas of training, purchasing, franchisee communications, and research and development are typically included in such a department.

Ongoing Research and Development – VERDURA continues to research methods and techniques for franchise operations (including purchasing and promotional schemes) that enhance unit-level profitability.

Overall Program Oversight – VERDURA Management will provide the overall coordination and planning for the entire franchise system.

What is my next Step?

Simply complete the Franchise Application Form and return it to us. Upon receiving the form we will contact you.

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